2025 Cooperative Communicators Virtual Workshop

Welcome

Rick Hummell, Communications Specialist, Cooperative Network

Best Methods for Including Video in Your Marketing Plan

Dan Hagenow, Owner, Dan Hagenow Video Creation, LLC

We all know that incorporating video into your social media plan is a must. As times change, communications professionals need to be aware of the latest and best ways to use video to connect with their audiences. In this session, Dan Hagenow will share tips, tricks, ideas, and equipment recommendations for how you can create and share videos on your cooperative’s social media platforms – without breaking the bank. 

Seeing the Elephant: Telling the Cooperative Story with Cross-Sectoral Awareness

Cathy Statz, Cooperative Outreach Specialist, NCBA CLUSA, & Outreach Specialist, International Centre for Co-operative Management at Saint Mary’s University

You know your own cooperative from the inside out. Yet we have much to learn from the rich history and vibrant energy of cooperatives across the spectrum: large and small, established and emerging, near and far. We can build bridges of understanding and engagement by first understanding – then sharing – the model’s origins, key events, and developments, from the Rochdale Pioneers to the Capper-Volstead Act to the Cooperative Principles. Cathy Statz, past president of the Association of Cooperative Educators, will talk about the history and ecosystem of the model and movement, and share strategies for communicating the “cooperative difference” – especially during 2025, the International Year of Cooperatives.

Break

More Than Just Words: CCA Elevates the Skills of Cooperative Communicator

Dori Lichty, Vice President, Cooperative Communicators Association

Cooperatives thrive on trust, transparency, and shared values – and none of those exist without strong communication. In this session, we’ll explore how the Cooperative Communicators Association (CCA) supports professionals working to tell the co-op story. Through real-life examples, practical tips, and a look into the unique challenges of cooperative communication, you’ll walk away with tools to better engage members, strengthen your messaging, and connect with a nationwide network of communicators who get it.