Cooperative communications professionals are responsible for representing their organization and sharing its mission, objectives and brand through a number of platforms. This interactive workshop will help attendees fill their communications toolbox with the skills they need to help their co-op thrive.
Contact Dawn Bausch, Chief Administrative Officer, at dawn@cooperativenetwork.coop or (608) 258-4390, for registration information.
Welcome & Opening Remarks
Rick Hummell, Communications Specialist, Cooperative Network
Building Beef Demand: 40 Years of Integrated Marketing and Industry Communication
Kaitlyn Kesler, Director of Communications and Outreach, Wisconsin Beef Council
For 40 years, the Wisconsin Beef Council has worked to build consumer trust and drive demand for beef through innovative, integrated marketing and education efforts. This session will explore how the Beef Checkoff supports impactful campaigns, strategic media outreach and consumer engagement initiatives, while also fostering meaningful communication with the farmers and industry stakeholders who make these programs possible. Attendees will gain insight into how the Council connects consumer outreach with producer support through strategic storytelling, partnerships and multi-platform communications that strengthen the beef industry from pasture to plate.
Practical Tips for Creating Captivating Podcasts
Joanna Guza, Farm Director at Midwest Communications & host of the Dairy Stream, Farm Food Facts and WiscoAg News podcasts; podcast trainer
Join our fast-paced workshop to discover actionable strategies for crafting compelling podcast content, utilizing fast editing tools, and elevating your show’s presence on social media. You will leave with a practical toolkit to streamline your workflow, hook listeners from the very first second, and ultimately get more downloads to grow your audience.
The Do's and Don'ts of Making Videos that Get Seen and Shared in Social Media
Don Schindler, Sr. Vice President, Farmer Relations & Digital Communications, Dairy Management Inc.
Video remains one of the most effective ways to build credibility, increase engagement and differentiate content across social platforms. In this session, we’ll share practical strategies along with Do’s and Don’ts for creating authentic, high-performing video content, along with guidance on how communicators can effectively use video editing tools with AI to enhance storytelling, improve efficiency and avoid content that feels artificial, misleading or overproduced.
44 East Mifflin Street, Suite 801 Madison, WI 53703
Phone: 608.258.4400